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Lil Nas X Using Shock Tactics To Ride To The Top Of The Charts
By Manny Otiko, IVN
Rapper Lil Nas X may be a youngster (he’s 21) but he’s mastered the age-old trick of using controversy to sell your product. The music video for his new song “Montero,” is controversial. The video features eye-popping graphics that show Lil Nas X involved in same-sex acts, appearing as the serpent in the Garden of Eve and descending to hell to dance with the Devil, before killing him. The song is loosely based on the movie “Call Me By Your Name” and is actually about love and lust. In an interview with Genius, Lil Nas X, said the Devil figure in the video represents temptation and lust.
And Lil Nas X is also marketing sneakers, claiming to have human blood in them. The “Satan” shoes, of which only 666 are made, have developed their own controversy. The sneakers are modified Nike Air Max 97s. Nike has filed a lawsuit against the company that’s marketing the product, MSCHF. But the sneakers have already sold out and they retail for more than $1,000!
Lil Nas X is operating on the premise that there is no such thing as bad news. The video has already received more than 55 million views.
According to BusinessInsider, MSCHF marketing is also known for using controversy to market its products. They also marketed shoes that claim to have holy water in…
